India's strong rupee
... these are new sets of challenges before us, now that we 'exporters' are facing an uphill task to complete, it is important to note that 'cheap' is out and need for 'quality' is in, some years back I read a writeup where the writer stressed the need for correction in our 'Incredible India' campaign from 'cheap' to 'cost-effective' and our associated mind-sets.
... now that we are trusted for our services, we need to be innovative and create value added services, and more importantly, we need to come up with more 'products' in place... to truly become a power to reckon with...
... and I truly second the writer when he says - '... an enviable problem to solve'
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